Studio: Joe Donaldson and Jay Quercia
Music, Sound Design, Character Voices
To promote Animography’s “Magnus” animated typeface Joe Donaldson and Jay Quercia created an ambitious short film featuring the animated type. While it could have easily been eye candy to show of the typeface, they decided to go a different route and tell a narrative story without dialog. Since there was no dialog, the sound design played a crucial role in telling the story. We worked closely with the directors to add character voices, create dynamic with the music, and provide off screen sound effects to flesh out the narrative.